Why People Buy Coffeemakers in the Fall
It’s that time of year again…fall appliance sales have begun and for some reason people buy more coffeemakers during fall months. But why? It would seem that people drink coffee all year round. So why do sales spike in Fall? Savenia Labs research into small appliances and interviews with thousands of consumers may provide a clue.
The vast majority of people (80%) purchase coffee makers because their last unit broke. Another 20% want more features – time for an upgrade. And while 70% bought their home coffee makers, another 20% got them as a gift. So the answer could be simple – gift givers are gearing up for the holiday season and colder weather causes coffee drinkers to brew up more often – leading to more broken machines.
So as we enter the coffee maker season, where are you going to buy your new coffee maker? Over 80% of our survey respondents told us they buy them in retail stores – vs. 15% online. If you’re in the market, Strosniders True Value Hardware in Bethesda and Silver Spring has a sale on all Savenia Labs Energy Rated appliances including coffeemakers, toaster ovens and microwaves now through October 31st (see flyer here). These are the only stores in the world where you can find out and compare how much it costs to power these appliances BEFORE you buy. Don’t get stuck with the unit that costs $500 to operate because you didn’t know. To find a store near you go to www.savenialabs.com.